It was 1:40am on a Saturday morning and the party we were at was starting to unwind.
It all happened in a garden marquee and the 90+ party-goers had had a good time. The decision had been made to close the bar, but one young guy was adamant that he needed “just one more triple vodka and coke”!!
For seven minutes I watched him trying to persuade the bar girl to pour him one more drink.
Clearly a little bit tipsy, he tried all sorts of lines to persuade her – some of them were very creative and very funny.
It reminded me of what Zig Ziglar (salesman and motivational speaker) taught me about not accepting the first or second or third ‘no’s’ when I know that ‘what I’ve got is what they need’.
As I recall, Ziglar paraphrased it as “I’ve got their new pots and pans in my car and they’ve got my money in their wallet and I’m not leaving ’til we’ve made the exchange.”
A bit old school and potentially a bit hard sell, but the principle remains completely valid.
In your business today there are at least a handful of prospects who you know need what you’ve got. You’ve spoken with them, met them, but they haven’t said ‘yes’.
If a boost to your order book is what you really want this week then go back to them, get creative, and find out what it will take to ‘make the exchange.’
Only if it really matters to you of course…
Truth is, most businesses give up way too early. They readily accept the first ‘no’.
They don’t ask for enough sales – and your business is probably one of them.
The guy at the bar never did get his vodka – but boy did he try hard. Almost certainly much harder than you’ve tried lately!
It doesn’t need to be a hard sell. Just pick up the phone and have a conversation. Just like you’re calling a friend, see how your prospect is getting on. Ask them if they need help.
Over to you…
There are a lot of small business owners like you who need help with their marketing in the UK right now.
2020 has of course been a tough year.
But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.
If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.
My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.
Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.
Using a proven marketing system paired with custom analysis of your business, I will help you:
- Identify what you should be doing in your marketing.
- Work out how you should be doing it.
- And help you get the marketing done.
…to build a consistent and predictable flow of customers.
We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.
But don’t worry if you don’t.
Don’t worry if you’re trying to do all the marketing yourself.
I have my own marketing team and contacts if you need them.
Also there’s no problem if you already have a business coach, it can be very beneficial.
A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.
My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.
Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.
Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.