By  , Marketing Specialist/Consultant/Coach

How to Open Your Eyes (because for Blinkered Business Owners – There Really is No Hope)

How to Open Your Eyes (because for Blinkered Business Owners – There Really is No Hope)

Why are there so many people on this planet who do so little to improve their life?

And the business owners who simply allow their business to tick on by.

Why is that?

Year after year…

I’m lucky to have worked with many proactive, go-getting business owners.

But even for them, at times they would struggle to get things done.

For example, many business owners when asked to make 5 phone sales calls, it can be like pulling teeth. Or if you ask someone to read one of the best business books in the world – it can be tough. Or to make specific website improvements, or do specific tasks to make their business more successful.

In my experience, that inner drive for many business owners to make change is not there.

But why?

It really doesn’t need to be absent.

The drive and execution can be learnt over time, but you have to be open minded.

You don’t need to be stuck in the weeds, where you’re constantly doing the work for your clients, instead of getting more customers.

Now you may be exempt from this rant.

There are many business owners that I know personally, and many of you are disciplined, earnest, ambitious professionals. But wow, are you the exception.

And when you pause and you’re honest with yourself, there’s probably plenty of examples when you haven’t opened your mind to learn more about getting more customers, or you haven’t executed a task to help you get more customers.

I admit, there have been times when I haven’t executed, but they’re getting rarer with practice. That can be the case for you too.

It’s critical that if you want to move your business forward, if you’re serious about getting and keeping customers, you have to learn and execute!

Where you don’t make the required changes to get more customers, you’re not doing yourself any favours.

It’s not a coincidence that ALL the richest entrepreneurs I know are habitual studiers.

Their ways of doing business, their ways of thinking. Some of these guys are worth hundreds of millions.

But they’re still learning and improving.

And you need to be too.

And not just you.

Your salespeople, your every staff member, your customers even, all need constant training and re-training, constant motivation.

The learning and execution never stops.

The need never goes away.

It’s tiring when business owners insist on telling me that they just don’t have time to read, listen, study, prepare, so they waste their time chopping with a dull axe…and then wonder why they aren’t clearing the forest.

My patience for these people is unfortunately running out.

The world is changing.

It’s changed.

The successful entrepreneurs are those who spend the time getting more customers in these challenging times.

Not sitting back.

There are countless opportunities for entrepreneurs like you who are able to open their eyes and see them.

But for those small business owners who are blinkered there really is no hope.

I got an email a while back from a business owner who was so busy that he just didn’t have the time to work on his marketing.

No time to get more customers.

Crazy.

We’ve all only got short limited time on this planet. Every single one of us must make it count.

When was the last time you took consistent action every day to get new customers?

If you’re stuck in the weeds, with no time to get more customers, or to learn how to get and keep customers, you’ll find it’s a horrible place to be…

Never forget that there’s a direct link between your propensity to learn and implement, and your success (and wealth).

All is within your control. You get to choose.

Implementation and execution are key.

Reminder over.

There are a lot of small business owners like you who need help with their marketing in the UK right now.

2020 has of course been a tough year.

But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.

Don’t worry.

If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.

Mark Reynolds - Small Business Marketing Consultant
Mark Reynolds, Marketing Consultant & Coach

My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.

Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.

Using a proven marketing system paired with custom analysis of your business, I will help you:

  1. Identify what you should be doing in your marketing.
  2. Work out how you should be doing it.
  3. And help you get the marketing done.
    …to build a consistent and predictable flow of customers.

We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.

But don’t worry if you don’t.

Don’t worry if you’re trying to do all the marketing yourself.

I have my own marketing team and contacts if you need them.

Also there’s no problem if you already have a business coach, it can be very beneficial.

A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.

My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.

If you have questions pick up the phone, ask for Mark on 01926 356300 (Warwickshire) or 01454 858754 (nr Bristol) or send me an email – I’ll be happy to answer your questions.

Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.

Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

You need to be a part of the recovery.

I’m here to help you if talking would help you get more customers.

Find out more how I can help here or get in touch.

My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).

In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.

What’s your goal today?

1. Hire Mark Reynolds, Marketing Consultant/Coach

“With almost 20 years of small business marketing experience, I’ve helped 100s of small business owners build a consistent and predictable flow of quality leads/eCommerce sales. Changing the lives of small business owners is a beautiful thing.”

2. Learn how to build a predictable flow of new customers

Browse helpful articles with advice, tools, tactics and strategies to help you build a predictable flow of customers.

3. Contact us

Feel free to get in touch to ask any questions you have.