The ProfitReach Blog

"I Provide Digital Marketing Advice To Help UK Small Business Owners Grow eCommerce Sales"
Google Shopping search result for Argos product

How To Use Star Ratings To Boost Google Ad Clicks by 10%

As a Google Advertiser you need to stand out. You need people to click on your Google PPC (Pay-per-Click) ads in the search results. Not on your competitor’s ads. The Competition and Markets Authority (CMA) estimates that a huge £23bn a year of UK consumer spending is influenced by online customer reviews. Star ratings are […]

How To Effectively Prove Adwords is Making You Money (or Not!)

Is Adwords working for your business? Do you truly know? Or do you just have a gut feeling that it may or may not be? How do you prove if Adwords is making you money? This article will give you confidence to immediately find out whether Adwords is working for you or not. This will […]
google-tests-new-box-layout-with-deeper-links-for-number-1-position

[VIDEO]: Google Tests New Box Layout PLUS Deeper Sitelinks for No.1 Position

27th August 2013 Testing new user interfaces is not unusual for Google and I’m now seeing quite a dramatic new test on Google search results which puts a lot more focus on the number 1 position. A similar layout was spotted in recent days, but this time it also includes clickable areas which reveal further […]
Background colour of text preview changed to black in new Google Instant Previews

Google Announces New Instant Previews

28th September 2011 Google has announced the new version of its Instant Previews feature, which I discussed in August during Google’s testing. The new mouse-over feature makes it easier to quickly view previews of websites in the search results without having to visit the website first. The change from Google’s last version of Instant Previews […]
Background colour of text preview changed to black in new Google Instant Previews

Google Instant Preview Mouse Over Released

25th September 2011 Google has announced the new version of its Instant Previews feature, which we discussed in August during Google’s testing. The new mouse-over feature makes it easier to quickly view previews of websites in the search results without having to visit the website first. The change from Google’s last version of Instant Previews […]
New Pane/Preview for Google Instant Previews

Google Tests New Instant Previews & Moves Google +1 Button

24th August 2011 UPDATE (23rd September 2011): The new Google Instant Preview version has now launched. Today we came across what looks like a test from Google to improve the look and functionality of the Google Instant Previews feature in its search results. In the test, when you hover over any part of a result, […]

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We make it easier and faster for businesses to get more customers online.

It’s frustrating when your website and digital marketing don’t attract & convert the customers you need. Why are big opportunities being missed? How should you invest resources? Don’t worry. We’re here to help you get more customers & grow your business using the Internet.