So many business owners (and our employees!) lose focus and get caught up in the ‘day-to-day’ stuff that can be destructive if not treated.
Oh, we all know this, of course, it’s just that there’s a seismic gap between knowing and doing.
It’s only the doing that makes a difference – which is why I found it so useful to be reminded…
One of those small things might, for example, be:
- The number of times you dial the telephone;
- the number of emails you send to your prospect list;
- or the clicks on your Google Ads that are having the biggest effect on your bottom line.
In truth there will only be a very small number of key activities that will be having a big impact on your profitability.
It’s our job, as business owners, to identify what those activities are – and then dedicate the right amount of time to them.
If making outgoing calls to prospects would increase your customer base, the smart entrepreneur would start recording the number of dials and conversations they’re having.
They would start that this week.
They would also record the associated business that they off the back of it.
You should be tracking the right numbers too.
The next step would be to break this down to the number of calls you’ll need to make on a daily basis to reach your weekly target.
Each time you have a day where you make less than that number of calls, you’ll be able to alert yourself to that fact. You will then factor that in on the remaining days of the week to ensure you still meet your weekly target.
Hey, I never said it was rocket science (!) but it’s this sort of operational, day-to-day rigour that differentiates the super-successful from the also-rans.
You see it not only puts you in control of what you need to do on a daily basis. It also keeps you focussed on the really important and simple activities that you and your team need to be red-hot on.
Once you’ve got this understanding and clarity it’s so much easier to scale your business.
Of course, any journey, no matter how long, begins with just a single step.
For most of us that first step is about writing down what we’re doing and then tracking the related results it brings.
I know it was for me.
Tracking those numbers can be really enlightening.
You can only get results with action.
Let me know how you get on…
There are a lot of small business owners like you who need help with their marketing in the UK right now.
2020 has of course been a tough year.
But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.
If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.
My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.
Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.
Using a proven marketing system paired with custom analysis of your business, I will help you:
- Identify what you should be doing in your marketing.
- Work out how you should be doing it.
- And help you get the marketing done.
…to build a consistent and predictable flow of customers.
We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.
But don’t worry if you don’t.
Don’t worry if you’re trying to do all the marketing yourself.
I have my own marketing team and contacts if you need them.
Also there’s no problem if you already have a business coach, it can be very beneficial.
A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.
My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.
Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.
Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.