Here’s something to get your brain cells churning.
It’s a biggie.
In fact I’d say it’s the number 1 mistake that most people know. but don’t do.
It’s not about money. People who’ve got money to spend make the exact same mistake.
It’s a mental mistake that has to be fixed in the way that you think.
Most businesses try to get their leads/customers/clients/patients as cheaply as they possibly can. That’s their mission.
Many business owners are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.
They deprive themselves of the number one advantage that they could ever have, which is to create a scenario where they can outspend their competition.
By going cheap, they can only do a very limited number of things.
By changing their strategy and getting their economics right, they can buy speed, growth and discourage competitors from entering the market.
Smart marketers structure their business so they can out-spend everyone else.
1% send full colour, glossy packages mailed to the right people out in the post.
99% will ask if they can go black and white, or reduce the paper weight, or number of pages to drive down cost. Or they’ll email it or have it available for download.
The 1% will ask what could they do to make sure people read it – to incentivise people to read it.
“Show up like nobody else” is a seriously smart strategy – and the best way to do that is to spend money like nobody else.
Not cavalier-like. Not without testing properly.
The biggest and best question you should be asking yourself is: “What can I do that will allow me to change my thinking behind getting more customers- to spend more money.”
How can you stop asking yourself: “how can I spend less on marketing?”.
Instead, how can you start asking clever questions like “How much does it cost me to acquire a customer?” And “How much is the customer worth to me?”
Told you I’d get you thinking.
There are a lot of small business owners like you who need help in the UK right now. 2020 has of course been a tough year.
I’m here if you need help. Every day I coach small business owners to get a more consistent and predictable flow of high-paying customers during these challenging times.
I also have all the resources to help you get the work done – this will take the burden away of finding that ideal person to work on your Facebook Ads, Google Ads, SEO, Email Marketing, Website etc.
I have a proven marketing system that I work through every week with motivated and passionate small business owners.
Yes, none of us know what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.