Why do so many people big up work?
The other day I gave feedback to a coaching client on a marketing flyer.
Only a couple of tweaks were needed. I asked her when they’d be going to print?
“A week on Monday” she replied.
Why would she say this? There’s 20 minutes work maximum needed to get that flyer ready for print. It doesn’t take 10 days to do 20 minutes work!
Another client last week told me that he was setting aside some time over the next 2 months to do his first newsletter.
Why would he say this?
It doesn’t take more than a couple of hours to write an entire newsletter – providing you think properly and do it in the right way.
And they’re not the only ones doing this.
Two people I was speaking with about a month ago were pleading pity and claiming it would take “many hundreds of hours” to properly deploy Marcus Sheridan’s ‘They Ask You Answer’ methodology into their business.
They are wrong. And foolish. And they’re ‘bigging up work’.
It seems to me that almost everyone ‘bigs up’ work. They make work feel and seem like a bigger, more time-consuming task than it is.
And the price these people are paying for their procrastination and lack of speed is massive.
Speed attracts money. It builds momentum. Energy. Results. Success.
Slow equals poor.
Nike are right. Just Do It.
Whatever the ‘big’ things are on your list. Just do ’em.
Today. This week.
Stop ‘bigging up’ the work and get things done…
There are a lot of small business owners like you who need help in the UK right now. 2020 has of course been a tough year.
I’m here if you need help. Every day I coach small business owners to get a more consistent and predictable flow of high-paying customers during these challenging times.
I also have all the resources to help you get the work done – this will take the burden away of finding that ideal person to work on your Facebook Ads, Google Ads, SEO, Email Marketing, Website etc.
I have a proven marketing system that I work through every week with motivated and passionate small business owners.
Yes, none of us know what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.