If you ever feel that you or your business aren’t where you want to be then this story might be of interest to you.
I heard it told by Perry Marshall. (If you don’t know who Perry is – he’s one of the world’s leading authorities on Google Ads and has been since Google Ads first came out).
There’s quite a few cheesy Americanisms in it but stick with it because there’s a great lesson:
“I have a friend named Mike Van Norden,” said Perry. “He’s a radio publicity genius, you might know of him.”
“Mike is a rabid, incurable Van Halen fan, loves Eddie’s wicked guitar. So finally, when he made a bit of money, Mike dropped a couple of grand on a Charvel guitar and a Peavey 5150 combo amp, just like Eddie Van Halen plays.
Then he hired a guitar teacher for some lessons, one who could play those Van Halen riffs.
He said, ‘OK bud, I want you to teach me how to play Spanish Fly, Eruption, and The Cradle Will Rock.’
The guy looked at him like he’d just applied for Chief Astronaut on NASA’s next mission to Mars.
He said, ‘Son, it takes a guy 20 years to learn how to play those tunes right. You could learn ‘Back in Black’ in maybe a month… you think you could start with something a little more reasonable… like twelve bar blues or something?’
Mike tried for a while, but discouraged and dejected, he eventually sold his gear and went back to just being a fan.”
“You see,” continued Perry, “The steepest part of any learning curve is the ‘spending time in the garage’ part where you’re not even good enough to have fun yet.
No-one sees you.
It’s hard work.
But it has to be done.”
“The business version of this is wanting to go from zero to £10k a month in, like, 2 months. It doesn’t happen very often. I know it’s hard to get excited about £400 a month from your new marketing but the funny thing is, that may well be the cornerstone of your long-term success.”
Those seem like wise words.
Celebrate small victories.
Make a couple of hundred pounds and raise a toast.
Then make £500. Then £1000.
It’s okay to be a beginner at something.
We’re all at the beginning of SOME learning curve, every day.
Metaphorically at least, pick up that guitar and let the guy teach you the simple power chords.
One day you might find you love that guitar, and that Eddie Van Halen lick isn’t as impossible as it once seemed.
There are a lot of small business owners like you who need help with their marketing in the UK right now.
2020 has of course been a tough year.
But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.
If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.
My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.
Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.
Using a proven marketing system paired with custom analysis of your business, I will help you:
- Identify what you should be doing in your marketing.
- Work out how you should be doing it.
- And help you get the marketing done.
…to build a consistent and predictable flow of customers.
We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.
But don’t worry if you don’t.
Don’t worry if you’re trying to do all the marketing yourself.
I have my own marketing team and contacts if you need them.
Also there’s no problem if you already have a business coach, it can be very beneficial.
A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.
My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.
Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.
Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.