If you ever feel that you or your business aren’t where you want to be then this story might be of interest to you.
I heard it told by Perry Marshall. (If you don’t know who Perry is – he’s one of the world’s leading authorities on Google Ads and has been since Google Ads first came out).
There’s quite a few cheesy Americanisms in it but stick with it because there’s a great lesson:
“I have a friend named Mike Van Norden,” said Perry. “He’s a radio publicity genius, you might know of him.”
“Mike is a rabid, incurable Van Halen fan, loves Eddie’s wicked guitar. So finally, when he made a bit of money, Mike dropped a couple of grand on a Charvel guitar and a Peavey 5150 combo amp, just like Eddie Van Halen plays.
Then he hired a guitar teacher for some lessons, one who could play those Van Halen riffs.
He said, ‘OK bud, I want you to teach me how to play Spanish Fly, Eruption, and The Cradle Will Rock.’
The guy looked at him like he’d just applied for Chief Astronaut on NASA’s next mission to Mars.
He said, ‘Son, it takes a guy 20 years to learn how to play those tunes right. You could learn ‘Back in Black’ in maybe a month… you think you could start with something a little more reasonable… like twelve bar blues or something?’
Mike tried for a while, but discouraged and dejected, he eventually sold his gear and went back to just being a fan.”
“You see,” continued Perry, “The steepest part of any learning curve is the ‘spending time in the garage’ part where you’re not even good enough to have fun yet.
No-one sees you.
It’s hard work.
But it has to be done.”
“The business version of this is wanting to go from zero to £10k a month in, like, 2 months. It doesn’t happen very often. I know it’s hard to get excited about £400 a month from your new marketing but the funny thing is, that may well be the cornerstone of your long-term success.”
Those seem like wise words.
Celebrate small victories.
Make a couple of hundred pounds and raise a toast.
Then make £500. Then £1000.
It’s okay to be a beginner at something.
We’re all at the beginning of SOME learning curve, every day.
Metaphorically at least, pick up that guitar and let the guy teach you the simple power chords.
One day you might find you love that guitar, and that Eddie Van Halen lick isn’t as impossible as it once seemed.
There are a lot of small business owners like you who need help in the UK right now. 2020 has of course been a tough year.
I’m here if you need help. Every day I coach small business owners to get a more consistent and predictable flow of high-paying customers during these challenging times.
I also have all the resources to help you get the work done – this will take the burden away of finding that ideal person to work on your Facebook Ads, Google Ads, SEO, Email Marketing, Website etc.
I have a proven marketing system that I work through every week with motivated and passionate small business owners.
Yes, none of us know what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.