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What Is Google Analytics? – A Simple (But Complete) Guide

What Is Google Analytics? – A Simple (But Complete) Guide

Article by: Mark Reynolds, the founder and owner of ProfitReach. Mark first applied SEO to a small business website in 2002. In every role since, he has used SEO to grow web enquiries for small businesses. He’s a trusted speaker, delivering SEO/Google Analytics workshops for Coventry & Warwickshire Chamber of Commerce and other organisations. Today he’s here to help you. Need Mark’s help? Get in touch.

To get Google Analytics success, you first need to understand its importance to you and your business. Only then is it worth finding out how to set up Google Analytics (GA).

What Is Google Analytics?

Google Analytics (GA) helps UK companies and thousands across the world improve their websites. It lets you know what’s happening on your website.

Analytics offers a series of reports allowing you to get answers to questions like:

  • How many users did I have last week?
  • Over the last 6 months, on what week days did I have the most users?
  • How many total new users did I have in the last 12 months?
  • What are my top pages in terms of pageviews?
  • What pages do people spend the most time on?

Check out 75 questions you can ask Google Analytics.

The insights that Google Analytics gives me and our clients are second to none. I learn so much about the people on the ProfitReach website and the right places to make changes. It’s got to be my favourite marketing tool.

Is Google Analytics Free?

  • Yes, Google Analytics is free to individuals and small to medium-sized companies.
  • For larger enterprises that need it all, they have a product called Analytics 360 which they invoice monthly.

Why Do Companies Use Google Analytics?

Switched-on small and medium sized businesses use Google Analytics because they know that they can get insights drawn from the data to improve their websites.

They use the insights to enhance their website. This helps them to increase conversions such as engagement, enquiries and/or online sales.

This then leads onto increased sales and revenue.

Google Analytics helped us optimise our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Here’s why I use Google Analytics:

  1. I get a deeper understanding of my site visitors and clients. Google Analytics helps me to understand how people use our website. This allows me to take action to improve their experience.
  2. I get insights that only Google can give me. Google’s clever software discovers unique insights from all the data. eg. which users are more likely to convert.
  3. I bring it all together to make powerful website changes and improvements.

With Google Analytics you will get access to a whole world of jaw dropping information about your website visitors.

Set up Google Analytics on your website today and you will start to collect a lot of valuable data about your potential customers. Read my article about how to set-up Google Analytics on your website.

The data you get is some of the most powerful you will ever see in relation to your website. Use it to make your website is engaging and easy to use.

Maybe you think this whole process will take you too long? If you need help, please get in touch and I’ll be happy to set-up Google Analytics for you.

Finally I’ve written these posts that should be very useful. Take a look once you’ve set up Google Analytics.

Now you know what Google Analytics is, it’s over to you.

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