Master Digital Sales & Marketing: UK Training, Strategy, and Coaching

Hi, it’s Mark here, owner at ProfitReach.

The way we buy has changed.

Yet most businesses are still selling and marketing the traditional way.

With our guidance, transform the way you engage and earn buyer trust online and in the sales process — become the most trusted voice in your space.

We typically work with companies that have sales and marketing teams of varying sizes (from just 1 to 20+). They often have these things in common:

• A sales team that could be doing better.
• Eager to close sales faster.
• Unsure about their sales and marketing strategy.
• Plateauing website traffic, leads, and sales.
• Not making the most of video and written content on website and in the sales process.
• Tired of relying on a marketing agency without seeing the results.

If you’re facing low sales, lost buyers, or are simply seeking sustainable growth, could it be time to invest in your team and watch them grow?

We train sales & marketing teams to build buyer trust and to excel in communication throughout the buying journey. Obsess about buyer behavior, gain trust, increase leads & sales, and sustainably grow your business.

To understand who we are, our background and how we can help you, it’s important to understand this first:

“If we knew how many potential customers we miss out on, it would make us sick for sure.”

There have been numerous B2B and B2C buyer behaviour studies from organisations like Forrester Research, that tell us that 80% of the buyer’s journey has already taken place before a buyer/consumer first gets in contact with you…

…before they fill in a form, pick up a phone or come into your showroom.

80% of the buyer’s journey completed, before you even speak to a prospect.

Let that sink in.

The 80% number may be higher in some industries and lower in others, but 80% is the average.

Now let’s put ourselves back 20-25 years ago, before we saw the huge influence of the Internet on buying behaviour.

Imagine you’re researching the purchase of a product or service. And let’s say your first step is to pick up a Yellow pages and call the company.

How much of the buyer’s journey had taken place before that phone call 20-25 years ago?

When I ask audiences, they generally tell me 20-30%.

So if 20-30% of the buyer’s journey on average had taken place before buyers/consumers contacted a business 20 years ago, and it’s 80% today, how much of the buyer’s journey on average will be completed in just 5 years from now with technology moving so quickly?

90%?

More?

The important part is not the number, it’s that the traditional sales team’s influence on the buyer has already significantly reduced, and it will reduce even more.

20 years ago, it was the salesperson who answered your questions, and controlled the conversation.

But today, who has more influence on the buyer’s’ journey? Is it your sales team? Or marketing team?

The above studies tell us that it’s marketing who has the biggest influence. And yet who gets laid off first in tough times? Marketing. And who is hired first when companies are looking for growth. Sales.

Do companies have this the right way around? Is it more true that the boundaries between sales and marketing have blurred like never before, or even completely disappeared?

So how do our sales teams get more influence over buyers?

That’s where ProfitReach comes in.

Buyer behaviour has changed significantly, and it’s the companies that recognise this change who will grow and become more successful.

Do you want to keep selling the way you’ve always done?

Do you want to leave it to the sales call to educate the buyer? Even though your sales team have significantly less influence in the buyer’s journey – most buyers won’t get in touch. If you’ve looked at your website analytics, you’ll see the huge visitor numbers that never convert.

Today’s buyers are savvy.

If you’re researching a purchase where do you often go first? Google?

And if the website selling the thing doesn’t provide the information you’re looking for, do you generally pick up the phone and call the company?

Or do you get frustrated, go back to Google, and find the information on another website?

And when you find the information you’re looking for, what does that business get from you? They get your money right? Or at least the critical first contact to give you a real advantage over your competition.

How can we help your sales team get more influence on the buyer/consumer?

We train, coach and facilitate leadership, sales and marketing teams to earn trust and to communicate more effectively online, using written and video content, and other forms of technology.

Together, we will:

• make the selling easier,
• shorten the sales cycle,
• get more traffic, leads, sales and revenue.

Our work is proven across B2C and B2B industries.

We help your sales and marketing teams work closer together to make sure the knowledge of your sales people is earning trust and increasing sales.

If that sounds interesting, book a no-pressure initial call, send us an email, or if you know of a company who we could help, please let us know.

What services do we offer?

We want the best case studies, and we find time after time, the biggest impact comes from training your leadership, sales and marketing teams in-house rather than you outsourcing.

You can hire us to deliver a workshop (online or in-person), with the goal of training your leadership, sales and marketing teams, and getting everyone on board, to get buy-in across your leadership, sales and marketing teams.

Through our coaching programme, we help clients implement a proven framework that has brought success to companies across the world.

We also offer Google Ads management services.

What does success look like?

Website UX

• Ongoing website improvement for buyer accessibility
• Easy-to-find Learning Center and pricing information
• Increased conversions through data-driven buyer journey optimization.

The Big 5

• Consistently publishing revenue-driving Big 5 articles
• Sales team and content team work closely together
• In-depth buyer guides for educated decisions
• Improvements in organic traffic, keyword rankings, and inbound leads

Self-Service Tools

• User-friendly website for buyers to tailor learning and self-qualify
• Pricing tools like estimators and ROI calculators
• Sales team recognizes the value of self-selection tools

In-House Content Management

• Dedicated full-time content manager
• Three They Ask, You Answer articles published weekly
• Data-driven approach to measure impact

The Selling 7

• Utilizing the Visual Sale for buyer engagement
• Various types of videos published on the website and YouTube channel
• Dedicated full-time videographer

Assignment Selling

• Sales team uses learning materials effectively
• Improved sales metrics through buyer education
• Shortened sales cycle and higher closing rates

Sales Adoption

• Sales team embraces They Ask, You Answer principles
• Knowledge of They Ask, You Answer and The Visual Sale books
• Trained in best practices for personalized video and video sales calls

The Revenue Team

• Sales and marketing teams share revenue-driving priorities
• Regular meetings for cross-departmental communication
• Understanding of content’s impact on attracting customers and closing deals

Sales and Marketing Tools

• Integrated CRM with marketing tools and analytics
• Tracking sales, revenue, and profit impacts from content
• Sales team values CRM as a crucial sales tool

Company Alignment

• Embracing buyer-focused teaching and selling methods
• Adapting to changing marketing and sales landscape
• Committed to becoming the leading educational resource in the industry

How soon can we see a return-on-investment?

This is a sales-led imitative that works throughout the whole buyer’s journey – from your website, to your entire sales process.

By implementing what we teach in our coaching programme, your sales team will start to see an immediate impact on sales.

Sales enablement is a huge part of this. Sales enablement is a way to help salespeople do their job better by providing them with the right tools, resources, and support.

This can include things like training, sharing useful content (written and video content), and using technology to make selling easier.

The main goal of our training is to help salespeople connect better with customers, understand their needs, to educate and build trust with the buyer, and ultimately sell more products or services.

The way we teach sales enablement has proven to shorten sales cycles.

The level of ROI in our coaching programme depends on many factors, and we see a great positive change in how you work in the first 90 days. This has a direct impact on how quickly you’re closing sales.

There’s a snowball effect, with returns significantly growing over the first 6 months as your teams get more effective. Beyond the first 6 months, if your leadership and teams implement well, this is transformational to many businesses.

Our goal is for you to stop working with us after 18-20 months, once you’re ready to go it alone.

But first, we’ll work together to make sure all the cogs are well oiled to get your sales and marketing teams’ engines bringing the sales in.

For your marketing, we will also see a significant growth in website traffic as buyers see you’re a company they can trust.

• Buyers realise they don’t need to go anywhere else.
• You become the number one authority.
• You’re teaching them everything they need to learn about the products/services they want to buy.
• You’re the one they choose to speak to first, and buy from.

Google sees what you’re doing on your website too and we find that website traffic begins to grow over the first 6 months, with significant gains over the first 12 months, 18 months and 24 months.

There are a great number of case studies that show the return on investment is substantial.

Some of the organisations I’m working with

We’ve been working with a small business owner for the last 18 months, and together we’ve increased sales by 111% year on year (£six-figure revenue), with a reliable flow of high-paying customers.

Also, we work with Martin Bruno and Uwe Hanneck, CEO at The Kbsa, the UK’s leading association for Independent Kitchen Retailers.

When they need advice on Websites, SEO and Content Marketing, with the goal of improving their service to their members, the Kbsa has come to us.

The Kitchen Bathroom Bedroom Specialists Association is made up of independent, local retailers and over 100 of the industry’s leading manufacturers.

We work with a wide range of UK B2C and B2B businesses, mainly those with £1m-£5m annual revenue, with sales and marketing teams of all sizes (often from as little as 1 on a team, to 20).

When our long term client Bristol Bifold was bought by a competitor in 2019, they immediately hired us. The reason given by the new MD was: “£1.5 million in annual sales was generated directly by the website you created, promoted and maintained, so you’re obviously doing it right. That’s why we want to hire you.”

If you need it, we’re here to give you the honest and transparent training and advice that will help you earn more trust, close more sales, get more customers from Google and from your website.

Sounds interesting? Please email me. I’m based in Warwickshire, but I help businesses across the UK, as well as closer to the office, Birmingham, London, Bristol and anywhere in between.

More about ProfitReach

ProfitReach was founded by Mark Reynolds in 2007, specialising in Google Ads, SEO and Content Marketing for UK businesses.

Mark leads the training, so if you work with us Mark will be the main person you work with.

Today, video is a huge part of marketing and sales success for small businesses, and video production was the focus of Mark’s First Class Honours degree. In addition to marketing and sales, Mark’s background in video has helped to set him apart.

Whilst at uni in 2001, along with three talented student colleagues, he even won a Regional Royal Television Society Award for the documentary ‘Battered Cod’, look at the plight of north sea cod stocks, which Mark produced.

“It’s exciting that in the last 10 years, video for small businesses has taken off. My love of video production at school and university, now plays an important role in training sales and marketing teams to connect with their buyers.”

Since 2002, we’ve helped small business owners increase customers, profit, and satisfaction. Our hands-on background in small business marketing now sets us apart in training your teams. We’ve lived the challenges and the solutions, we’re not passing on someone else’s methodologies.

Before we began to focus in 2015 on delivering consulting services, training, workshops, and strategy planning, we successfully launched numerous websites, SEO campaigns, and managed Google Ads, Mailchimp, and social media ads, adapting to their constant changes.

We’ve assisted various UK B2C and B2B small businesses in expanding their customer base.

We’d be happy to have a no-pressure conversation about how we can help your business, regardless of your location in the UK.

Which other companies have benefited from working with ProfitReach?

Take small business owner Dan Radford from EDEMO Electric Bikes.

Dan lives and breathes e-bikes that he and his team lovingly sell from between £5k-£10k. He was referred to us by his commercial landlord who we had also helped with the marketing of his bespoke kitchen business.

When we first spoke with Dan, he was interested in our help to get more customers via their Google Ads.

It turned out that we could help him with many other parts of their marketing, not just Google Ads, but designing and building the new website for EDEMO Electric Bikes and training/advising EDEMO to produce the right type of video and written content that turns buyers/consumers into customers.

Here’s what Dan had to say:

I love situations like Dan’s. EDEMO’s product and service will change people lives (as will yours in some way).

EDEMO’s ideal buyers were out there. They really needed his products and service. But without our input, they were tending to go to his competitors instead.

It’s our job to work together to give buyers what they need, to help connect them with EDEMO’s awesome electric bikes and service.

Because simply, it’d be a crying shame if they never discovered Dan and EDEMO.

And that’s what we did, and are still doing.

Don’t just take my word for it…