Earn your buyers' trust like never before.

A short article by Mark Reynolds, a UK Digital Sales & Marketing Coach, about how to get success in Google UK in 2023 and beyond.

Wow.

It’s impressive how quickly things are changing in the world of search.

AI/ChatGPT has made a significant impact on the future of search, and it’s happened faster than anyone anticipated.

Surely Google knew this was coming? Yes, but the pace has taken them by surprise.

Google’s CEO touts AI as more ‘profound’ than electricity, but warns it comes with serious job implications.

With all this quick AI development happening, it’s important to stay abreast of changes. But for success, keep it relatively simple, and don’t move away from what our buyer wants and needs.

We must stay connected with the people that buy our products and services.

It’s about the people-first.

Yes, it’s important to consider how more people are jumping from Google to ChatGPT to answer their questions. ChatGPT simply seems better at delivering some of the answers, while, dare I say it, sending no traffic to websites.

But don’t lose sight that most of your buyers are still searching Google, and your potential piece of the pie is still substantial, and transformational to your business.

First, think of your website as your most powerful sales tool, working for you 24/7, even while you’re asleep.

Now, let’s think of the almost worst case scenario, where they is only one ideal buyer on your website.

Cut out all the rest of the noise.

Your website must be perfect to give that one buyer everything they need and to motivate them to buy.

Keep it simple.

If you get this right, then everything else will fall into place, more sales, leads and traffic.

Next, where is the traffic going to come from so your website can convert significantly more visitors into customers?

What’s in your control? Is it easier to get customers from Google? Or ChatGPT?

For now, the answer is Google. There’s no ChatGPT optimisation at the moment as such.

I’ve been listening to Google for 20 years.

Due to changing Google algorithms and more competition, making progress in the search results is harder than ever.

The basic SEO of many years ago is dead.

No longer can you simply chuck a series of keywords onto the page to get a nice flow of new customers.

But if you invest time and effort in the right way, getting more customers from Google is certainly within reach. So now is a time for forming the right strategy, executing SEO and Content Marketing in a way that many of your competitors probably aren’t.

In 2023 you have the opportunity to outperform the thousands of poor web pages in the Google search results, by being hyper-focused on providing the answers in a way your buyers will love.

But success in Google won’t happen overnight, and it certainly won’t happen without consistent execution of a sound SEO/Content Marketing strategy. But a quicker ROI is in reach when you focus on buyers and not on Google first.

In 2023, SEO and Content Marketing is about doing everything you can to please your target audience.

Every year Google has given us the same message that “SEO is not about search engines, it’s about people first”.

Now to get higher rankings and traffic 2023, it’s time to take People-First SEO and Content Marketing seriously.

Forget about Google, imagine the search engine doesn’t exist.

It’s all about your buyers.

People-First SEO is where your website is a beautiful haven for your ideal buyers.

Where they can go to immerse themselves in everything they need to get educated before buying.

Once the trust and engagement is earned, they’re more likely to get in touch with you, without looking to get that same information elsewhere, or at least, you’re their first port of call.

Also, unlike the old way of doing SEO, where you have to wait months and years for significant results from Google, with People-First SEO you will get a quicker ROI from those buyers who are already on your website. And if your content is good enough, Google is also more likely to reward you with more traffic and switched on buyers.

By not investing in trust-building content to meet your buyer’s needs in 2023, the outcome is more likely to be a poor ROI and a strategy that leaves you short of your competitors over the next five years.

If you’re selling products and services, there are people right now using Google to research them before buying. If you don’t change the way you’re doing things, then you’ll continue to lose the ability to claim your share of sales generated by Google.

Google can’t risk their ad revenue falling because the search results don’t meet the needs of Google’s users. So it’s no surprise that Google’s become tired of the flood of mediocre content.

In August 2022, Google came out stronger than ever before with the roll-out of Google’s “helpful content update”. In Google’s blog post they quietly exclaimed to businesses and SEO agencies/consultants: “Focus on people-first content”.

Google says: “The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.”

Google’s message is nothing new.

Whenever I’ve listened to Google over the last twenty years, their advice to website owners and SEO specialists has always been “create helpful content for people and not Google”.

There lies the opportunity for your company.

It’s time for “People-first SEO” to run through your business’s veins.

SEO agencies are charging loads of money to businesses like you, to create blog post after blog post. Telling you ‘content is king’, and that all this content will help you achieve and maintain high rankings.

But often, the content is created in the wrong way.

We know that to get higher rankings and more customers from Google in 2023, you need content that engages and builds trust.

But still more content falls short.

Your content must be authentic, open and unbiased.

And yet if you’re honest, the SEO agencies writing these blog posts don’t know much about your company and your buyers.

The content on your website probably isn’t the true authentic voice of your business. And if you read the content, it’s likely to be pretty uninspiring stuff that doesn’t adequately address the true questions your buyers have.

Don’t worry, I can help review your website and current approach, just let me know.

Or, it might be that you’re already writing your own content in house. But still, even if the content is written well, most small and even medium sized businesses are falling short in how they’re communicating with their target buyer.

Again, let me know if you’d like me to help you improve the way you communicate with your target audience with written and video content, to get more customers from Google.

I’m an impartial UK SEO Consultant specialist, serving the UK and beyond. Whether you’re B2C or B2B, a product or service company, I have a wide range of SEO consulting services, training and coaching to help you market and sell to give you a competitive advantage and grow your business.

I can review your current SEO from a technical perspective to make sure your website is doing the main things right in Google’s eyes.

Or maybe my WordPress SEO Consultant services could help if you’d like a SEO review or audit.

I’m well located to help businesses in London, Birmingham and Bristol and anywhere in the UK. I’m located in Leamington Spa near Coventry, Warwickshire (West Midlands) and also with offices in Yate, Bristol. I’d be happy to have an initial talk to see how we could work together.

Call me on 01926 356300 (Leamington, Warwickshire) – 01454 858754 (Yate, Bristol) or email me.