Henneke's Homepage Redesign Story

"We helped increase the conversion rate of Enchanting Marketing's homepage by up to 30.4%"
Homepage Design

New Mobile Friendly Homepage with Impressive Results

We redesigned Henneke’s homepage to increase opt-ins for the writing course and to make the branding more personal.

The new design had to fit in with the rest of the website’s existing design. Crucially, there were hundreds of thousands of monthly visitors who it had to work for.

“Overall, the new homepage design and its performance have exceeded my expectations…the conversion rate on my home page has been up by 30.4% since introducing the new design.” said Henneke Duistermaat, owner of Enchanting Marketing, “The new homepage design feels a lot more personal than the previous version, and I have received lots of positive feedback.”

Mark Reynolds, owner of ProfitReach added: “The digital marketing business is all about results. I’m very pleased about the dramatic conversion rate improvement. Also the kind words from Henneke and her readers have been the cherry on top.”

Watch Our Video

VIDEO: How The Mobile Friendly Homepage Increased Conversion Rates

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Homepage Redesign

What Do The Site Visitors Say?

Here’s what some of the early homepage visitors said about the homepage redesign:

“I love how the new homepage doesn’t bombard with options. It’s simple, it’s eye-catching, it’s engaging. In short, it’s bloody brilliant!” SAMAR (WEBSITE USER)

“I really like what you’ve done with your homepage. Simple, not too cluttered and very effective.” – ANDREW (WEBSITE USER)

“Love the new homepage Henneke! And congrats – those testimonials are pretty sweeeeeeet!” – SONIA (WEBSITE USER)

“Totally agree with Sonia here. The home page is stellar. As Samar said, I love how you added the little voice clip.” – DARREN (WEBSITE USER)

Henneke said

More about Henneke

Henneke Duistermaat is a copywriter, marketer and business coach. She’s the author of two 5-star rated books about writing and blogging, and she’s a regular contributor to popular marketing blogs like KISSmetrics and Copyblogger.

Oh, and her copywriting advice is awesome!!

“When Henneke asked me to work with her to redesign her home page I was thrilled.” said Mark, owner of ProfitReach. “I’ve been truly impressed with the way she teaches copywriting. Her large online audience tells me I’m not the only one.”

  1. Henneke is the owner of Enchanting Marketing.
  2. She gives writing advice to small businesses across the world.
  3. Her popular website gets hundreds of thousands of monthly visitors.
  4. Her fans include some of the world’s most influential marketers, including Neil Patel, Brian Clark & Sally Hogshead.

Henneke knows how to engage and inspire readers, and she’s an excellent teacher. And that’s why you should follow her every word.”Brian Clark, founder of CopyBlogger and Top 10 Online Marketing Expert according to Forbes.

Homepage Redesign

Henneke's Brief

  1. Increase opt-ins for writing course
  2. Make the branding more personal

“When I started my business, I was nervous about showing myself online.” says Henneke.

“I didn’t have a clue how to portray myself. As an agency? Or as an independent consultant? As a blogger or a business? As a content marketer or a writer?”

“My ideas were fuzzy, and my homepage reflected that. I knew it was time for a change. My homepage had to ooze more personality.”

“This business is about me connecting with you. No faceless company. No gobbledygook. But a human touch. This wasn’t a vanity or branding project. As my business is evolving from freelance copywriting to selling books and e-courses, the homepage had to reflect this change. Growing my email list and engaging my readers are my top priorities.”

What did Henneke say?

"Mark is incredibly thorough in his work."

“Sometimes when you work with web specialists, you get the feeling they’re in a rush.” says Henneke. “They want to get a project finished in as little time as possible so they can maximise their hourly rate. They don’t particularly care about the quality of what their work.”

“With Mark, this is not the case. He focuses on quality.”

“Mark is incredibly thorough in his work. For my project, we started with collecting all information that would help enhance my credibility.”

“Mark even dug out a quote from the comment section of an interview with me on Forbes, and he encouraged me to get testimonials from people I’ve worked with. We also discussed several websites and why I liked them, and what I didn’t like about them.”

“We set out to add more personality to my home page and to increase opt-ins to my email list. During the whole process, Mark listened to my wishes. The new design feels a lot more personal than the previous version, and I have received lots of positive feedback.”

Mobile Friendly

Give Mobile Users An Incredible Experience

Over half the searches on Google are now from mobile. That means that if your website isn’t mobile friendly you really are leaving a lot of money on the table.

Is your website truly mobile friendly? Check out our Web/SEO Audit to make it easier and faster for you to get results online.

When prospects come to your website, they need to be able to quickly get the answers they came for….whatever device they’re using. Your website must follow mobile design best practices and be quick to load.

Thousands of users flock to Henneke’s website each week, which means every month the re-designed homepage is viewed thousands of times.

Henneke cares a lot about her website audience and with the new homepage she is now safe in the knowledge that everyone will be able to see the homepage without a problem, whichever device they’re using.

Mobile Friendly

Make Sure Your Mobile Friendly Website Is Easy-to-use on Mobile

We designed Henneke’s homepage to be easy to use on a wide variety of devices, from desktops, laptops, tablets to smartphones.

Over the last few years, mobile friendly design has really taken off, but often ‘mobile friendly’ web pages not as easy-to-use as they should be on mobile.

Is your website truly mobile friendly? Check out our Web/SEO Audit to make it easier and faster for you to get results online.

Even if a web design agency says that they produce mobile friendly web sites, you need to make sure that they’re doing mobile well. Take a look at their previous work. Are their client’s websites easy to use on a mobile?

You can get a website that’s designed to be ‘mobile friendly’, but which is still difficult to use on a mobile. It happens a lot more than you’d think.

Mobile Friendly

Think About Mobile Users First.

When we re-designed Henneke’s homepage, we did it knowing that there aren’t just 4 sizes of screen that people will use to view it.

There are 100s of differently sized devices out there, with a huge range of different screen sizes – we had to make sure everyone could view the new page.

The design and layout changes when the width of the website reduces. The content cleverly adjusts depending on the size of the Internet browser or screen.

Many mobile friendly websites fail in their goal because the images fail to resize.

You can see how we avoid this in our video about Henneke’s homepage redesign. The photo of Henneke is initially located on the left for wider screens and it then moves to the centre for more narrow screens. Henneke really wanted to make her branding more personal so this was a big benefit. Great for branding and fantastic for her audience.

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