When it comes to business, there are two types of consultants: in-house and freelance.
In-house consultants are those who are employed by the company they consult for, while freelance consultants are self-employed and work with multiple clients.
So, which is better?
In-house consultants have the advantage of being more familiar with the company they’re working for.
They know the company’s culture, values, and goals, which makes it easier for them to provide valuable insights.
In-house consultants also have more opportunities to build relationships with decision-makers and other key players within the company.
Freelance consultants, on the other hand, have the advantage of being more objective. Because they’re not beholden to any one company, they can offer unbiased advice that’s not influenced by corporate politics or agendas.
Freelance consultants also have more flexibility when it comes to their work schedule and location.
So, which is better? In-house or freelance?
The answer is: it depends.
If you’re looking for an objective viewpoint on your SEO, then a freelance SEO consultant might be a better option.
But if you want someone who’s more familiar with your company and can provide insights that are tailored to your business, then an in-house consultant might be a better choice.
Ultimately, the decision comes down to what you need and what will work best for your company.