Sometimes the world of SEO can seem a bit much.
And maybe you’ve been burnt by SEO specialists in the past, or you’ve heard bad things likening the so called experts to snake oil salesman.
Or you’re not sure if your business even warrants one?
So, you may be wondering if you need an SEO consultant.
SEO can be complex and ever-changing, and it takes a lot of time and effort to keep up with the latest trends.
Here’s several pros and cons to having an SEO consultant on your team.
An SEO consultant can help you save time.
With the increasing competition on Google nowadays, to make the required progress, Search engine optimisation is often a full-time job.
It can be difficult to keep up with the latest trends and changes if you don’t have someone dedicated to doing so.
An SEO consultant can help take some of the burden off of your plate by keeping up with the latest trends and changes for you. This frees up your time so that you can focus on other aspects of your business.
An SEO consultant can help you save money.
Hiring an in-house SEO specialist can be expensive. Not only do you have to pay their salary, but you also have to pay for their benefits, training, and education. But, an in-house specialist can really get to know the authentic voice of your business and your culture, and reflect that in your SEO efforts.
An SEO consultant is a more cost-effective solution because you only have to pay for their services when you need them. This can be a major advantage for small businesses or businesses on a tight budget.
Also, inhouse specialists can often move on, so you have to recruit and retrain, whereas SEO consultants are often around for a long time.
An SEO consultant can provide expert insights and recommendations.
Search engine optimisation is constantly changing, which means what worked yesterday may not work today. An experienced SEO consultant stays up-to-date on the latest trends and changes so they can provide you with expert insights and recommendations that will help your website rank higher in search engine results pages (SERPs). This will ultimately lead to more traffic and conversions for your business.
As you can see, there are several benefits to working with an SEO consultant. If you’re struggling to keep up with the ever-changing world of search engine optimization, or if you’re simply looking for ways to save time and money, then an SEO consultant may be the right solution for you.