There’s a common safe place for business owners.
It’s called ‘being busy’.
“Busy” you say.
We’re supposed to give you a pass because you’ve had a full on day.
You were frantically moving from one thing to another.
You never paused to catch your breath, and now you’re exhausted.
But there are no points for busy.
- You get points for successful prioritisation.
- You get points for spending time on the right things – not just the urgent things.
- You get points for being efficient and productive.
- You get points for doing work that matters. That moves you forward. That gets you customers. That makes profit.
No points for busy.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.