By  , Marketing Specialist/Consultant/Coach

How to Think Like Your Ideal Customer (to Make the Selling Easier in 2020)

How to Think Like Your Ideal Customer (to Make the Selling Easier in 2020)

On a coaching call with a client last month we came up with a real killer promotion for one particular business in their group.

They went away and implemented it and the results have been staggering.

Game changing. A five figure cash sum banked in less than ten days.

Result.

“How do you come up with these things?” asked another client this week as I told them the full story.

It’s a good question and the answer is, in truth, very simple:

Think like your customer.

I mean really think like they think.

  • Understand how they see the world.
  • What matters to them?
  • What doesn’t matter to them?

When you fall in love with your customers – not your ideas or products – everything becomes much clearer.

Selling what you have can be hard.

Selling what people really want is the easiest thing in the world.

Working out what they really want comes from properly seeing the world from their perspective – which is always different from yours!

The truth is very few people even try to do this.

It does need focused effort – you have to almost morph into a different state – but the difference it makes can be extraordinary.

It’s just one example of doing the hard work (in this case thinking!) that makes the selling easy…

You can think, can’t you?

There are a lot of small business owners like you who need help with their marketing in the UK right now.

2020 has of course been a tough year.

But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.

Don’t worry.

If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.

Mark Reynolds - Small Business Marketing Consultant
Mark Reynolds, Marketing Consultant & Coach

My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.

Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.

Using a proven marketing system paired with custom analysis of your business, I will help you:

  1. Identify what you should be doing in your marketing.
  2. Work out how you should be doing it.
  3. And help you get the marketing done.
    …to build a consistent and predictable flow of customers.

We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.

But don’t worry if you don’t.

Don’t worry if you’re trying to do all the marketing yourself.

I have my own marketing team and contacts if you need them.

Also there’s no problem if you already have a business coach, it can be very beneficial.

A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.

My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.

If you have questions pick up the phone, ask for Mark on 01926 356300 (Warwickshire) or 01454 858754 (nr Bristol) or send me an email – I’ll be happy to answer your questions.

Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.

Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

You need to be a part of the recovery.

I’m here to help you if talking would help you get more customers.

Find out more how I can help here or get in touch.

My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).

In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.

What’s your goal today?

1. Hire Mark Reynolds, Marketing Consultant/Coach

“With almost 20 years of small business marketing experience, I’ve helped 100s of small business owners build a consistent and predictable flow of quality leads/eCommerce sales. Changing the lives of small business owners is a beautiful thing.”

2. Learn how to build a predictable flow of new customers

Browse helpful articles with advice, tools, tactics and strategies to help you build a predictable flow of customers.

3. Contact us

Feel free to get in touch to ask any questions you have.