A Content Marketing Consultant is someone who helps businesses create and distribute relevant and valuable content to attract, acquire, and engage customers.
As the demand for online content continues to grow, so does the need for experienced and strategic content marketing consultants.
A good content marketing consultant will have a deep understanding of your business goals and objectives. They will also have a keen understanding of your target audience and what kind of content will resonate with them.
They will help you realise that affective content marketing is different to the fluffy blog posts that many businesses invest resources in. Most blog posts are so boring. You really need to get inside your target audience’s head and provide them with the content they ne
Content marketing is about educating your customer through the buyer’s journey. It’s about building trust with open and honest content, easily accessible to your target audience. If done well, it also makes the selling easier.
If you did hire a content marketing consultant, it would make a lot of sense if they also had knowledge of search engine optimisation. The world of content marketing and SEO are closely related and an understanding of both will be beneficial.
With this knowledge, a consultant can help you develop a content marketing strategy that will help you achieve your business goals.
Independent content marketing consultants will probably not do the actual content creation, but they will guide you to create content that resonates and engages like never before.
What is a content marketing strategy? And how can a consultant help you with it?
A content marketing strategy is a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — with the goal of driving profitable customer action.
The heart of a successful content marketing strategy is great storytelling. That’s because stories are how we connect with each other and make sense of the world.
And when done well, stories can be incredibly powerful at motivating people to take action.
A good content marketing consultant will help you identify your audience, understand what kind of story will resonate with them, and develop a plan for creating and distributing that story across multiple channels.
A consultant can help you with your content marketing strategy in a number of ways. A consultant can:
- Develop a content strategy that aligns with your business goals
- Create and curate content that resonates with your target audience
- Measure and analyse your results to ensure that your content marketing efforts are delivering ROI.
When it comes to developing an effective content marketing strategy, there is no one-size-fits-all approach. Every business is different, which means that every content marketing strategy should be unique.
A consultant can help you develop a tailored content marketing strategy that takes into account your business’s specific goals, target audience, budget, and more.
Creating high-quality content is essential to the success of any content marketing strategy.
But coming up with fresh ideas for new site content such as blog posts, and videos for your website and Youtube, can be challenging—especially if you’re trying to do it all on your own.
A consultant can help take some of the burden off of your shoulders by helping you generate new ideas and creating original content that will capture the attention of your target audience.
Finally, a consultant can also help you track and measure your results so that you can see whether or not your content marketing efforts are paying off.
By analysing data such as website traffic, social media engagement, and leads generated, a consultant can give you insights into what’s working well and what needs to be improved. This feedback loop is essential for continuously improving your results over time.
What else does a Content Marketing Consultant do?
So I touched on how a consultant can help you with strategy.
But what else can you hire a consultant for?
A content marketing consultant wears many hats. They may be responsible for creating the actual content, or they may be responsible for guiding a team of writers and designers who create the content.
In either case, their ultimate goal is to help you achieve your business goals through the creation and distribution of high-quality content.
Some of the specific tasks that a content marketing consultant may perform include:
- Researching your industry, target audience, and competitors to develop an understanding of your unique position in the market.
- Identifying the types of content that will resonates with your target audience.
- Auditing your current content used throughout the buyer’s journey.
- Creating an editorial calendar or content strategy that outlines the topics, tone, frequency, and channels for distributing your content.
- Managing a team of writers, designers, and other creatives who produce the actual content.
- Analysing data and metrics to determine the ROI of your content marketing efforts and make recommendations for improvements.
- Staying up-to-date on trends in your industry and in the world of digital marketing so that you can adjust your strategy as needed.
- Having a strong understanding of the world of SEO which often works tightly alongside and within content marketing.
Is a Content Marketing Consultant worth it? Do I need one?
I’ve written an article about whether hiring a consultant would be worth it for your business. But first, here are some ideas about how you could make the most of a consultant.
You may find it helpful to hire a content marketing consultant if…
- You’re not sure who your target audience is.
- You know who your target audience is but you’re not sure what kind of story will resonate with them.
- You have a story to tell but you’re not sure how to tell it in an effective way.
- Your current content isn’t resonating with visitors or Google, or you’re not sure if it is.
- You’re creating content on social media because you think you have to, but you’re neglecting content on your website.
- Your content isn’t getting the results you want it to.
A content marketing consultant can help you with all of these things. But ultimately, it’s up to you whether or not you want to hire one.
If you decide that you do want to hire a content marketing consultant, here are a few things to keep in mind:
- Make sure they understand your business and your goals.
- Make sure they have a proven track record of helping businesses like yours achieve their goals.
- Make sure they have a process for creating and executing a content marketing strategy, or if they’re a truly independent consultant, can they help you hire the right talents, either in-house or outsourced.
Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — with the goal of driving profitable customer action.
If you’re looking to take your business to the next level with an effective content marketing strategy, then considering working with a content marketing consultant is a sensible step.
A good consultant will have a deep understanding of both your business and your target audience, which will allow them to develop a customised strategy that meets your unique needs.
A consultant could be just what you need to transform the online experience for your target audience, and significantly grow your revenue by engaging customers and Google.