If you’re in charge of marketing for your company, it’s important to understand what technical SEO is and how it can benefit your business.
In short, technical SEO is the process of improving the technical aspects of your website in order to make it more visible and accessible to search engines. This includes things like optimising your site’s structure, code, and content.
That means a technical SEO consultant is a professional who specialises in optimising websites for better search engine visibility. In other words, they help make sure your website shows up as high as possible in search results.
But why does this matter and what does it entail?
Better search engine visibility means more people will see your website and, as a result, you’ll have a greater chance to promote your product or service and answer the questions of your target buyers as they look to buy.
Technical SEO consultants use their expertise in both on-page and off-page optimisation to improve your website’s ranking in search results.
On-page optimisation refers to all the measures you can take on your own website to improve your ranking. This includes things like making sure your website’s code is clean and well-organised, that your website loads quickly – performing well for users, using the right keywords throughout your site, and creating compelling content that encourages people to link to your site
Off-page optimisation, on the other hand, refers to all the measures you can take outside of your website to improve your ranking. This includes things like building backlinks from other high-quality websites.
Technical SEO consultants are experts at both on-page and off-page optimisation and can help you take the necessary steps to improve your website’s ranking in search results. As a result, you’ll get more traffic to your site and have a greater chance to achieve your business goals.
While the main focus of a technical SEO consultant is on improving a website’s ranking in search results, they also need to be well-versed in other aspects of digital marketing. This includes paid search, social media marketing, and email marketing. In order to be successful, a technical SEO consultant must understand how all of these different channels work together to drive traffic and conversions.
Technical SEO consultants are experts in fixing any technical issues that may be holding your site back from achieving its full potential. If you’re looking to improve your website’s search engine rankings, then hiring a technical SEO will give you a strong foundation upon which to build a wider SEO strategy.