By  , Marketing Specialist/Consultant/Coach

Could vs Should: How to make the right decisions for your small business (and get results in 2020)

Could vs Should: How to make the right decisions for your small business (and get results in 2020)

There are lots and lots of things that you CAN do to market your business.

But just because you CAN do something, doesn’t mean that you SHOULD do it.

Do what you do for the right reasons.

Be wary of investing in things because they are popular, or are ‘what everybody else does’.

You get this with online tools, where someone says “you just have to use this”. You get a sudden rush of excitement and want to try it out!

It’s called “shiny object syndrome” and you must avoid it like the plague.

The better approach is to ignore the noise and make your current tools work better.

The same could be said for your marketing.

Stop looking for that new silver marketing bullet.

Instead, make a better job of your existing marketing.

Be resistant to approaches from salespeople selling their particular media.

All marketing should be the result of a well thought through plan (the 3Ms) starting with your target Market, then your key Message and only then Media’.

You can’t get success if you start with media. Ever.

You have to start with the market (your audience) and work from there.

Sure, seek out the marketing opportunities if it makes sense for your target customer. But ignore the salespeople who ring you to say “we have some discounted advertising space in our magazine”.

You should be seeking opportunities as part of a strategy. It seldom works if the so-called opportunities find you.

Also, not everyone with opinions has qualified opinions – so be choosy who you listen to.

Discernment, remember!

Oh, and be wary of advice from employees, peers, friends and family. Not everybody has your best interests at heart. Even if they do, they’re often not right.

Be selective.

And finally, know for sure that most marketing fails or under-performs not because it wasn’t a good idea, but because of poor follow-through and poor follow-up.

This is a biggie.

I’ve had clients who told me about an exhibition they had done.

They spent £8000+ but they didn’t have any plan to follow the leads up effectively. I mean, not just to call them, but a proper follow-up strategy.

It’s the same for Facebook advertising.

One of my marketing coaching clients invested money to create Facebook leads, but didn’t do the hard work to follow-up effectively. All those leads sitting untapped.

Some business don’t even follow up the enquiries that come through their contact page. Crazy.

Fixing how you follow-through this week could be a really smart use of your time…

There are a lot of small business owners like you who need help with their marketing in the UK right now.

2020 has of course been a tough year.

But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.

Don’t worry.

If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.

Mark Reynolds - Small Business Marketing Consultant
Mark Reynolds, Marketing Consultant & Coach

My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.

Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.

Using a proven marketing system paired with custom analysis of your business, I will help you:

  1. Identify what you should be doing in your marketing.
  2. Work out how you should be doing it.
  3. And help you get the marketing done.
    …to build a consistent and predictable flow of customers.

We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.

But don’t worry if you don’t.

Don’t worry if you’re trying to do all the marketing yourself.

I have my own marketing team and contacts if you need them.

Also there’s no problem if you already have a business coach, it can be very beneficial.

A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.

My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.

If you have questions pick up the phone, ask for Mark on 01926 356300 (Warwickshire) or 01454 858754 (nr Bristol) or send me an email – I’ll be happy to answer your questions.

Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.

Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

You need to be a part of the recovery.

I’m here to help you if talking would help you get more customers.

Find out more how I can help here or get in touch.

My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).

In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.

What’s your goal today?

1. Hire Mark Reynolds, Marketing Consultant/Coach

“With almost 20 years of small business marketing experience, I’ve helped 100s of small business owners build a consistent and predictable flow of quality leads/eCommerce sales. Changing the lives of small business owners is a beautiful thing.”

2. Learn how to build a predictable flow of new customers

Browse helpful articles with advice, tools, tactics and strategies to help you build a predictable flow of customers.

3. Contact us

Feel free to get in touch to ask any questions you have.