If you’re reading this, then you’re probably interested in becoming an SEO consultant.
But if you’re a business owner or Marketing Manager/Director, read our what should I ask before hiring an SEO consultant post, or is an SEO Consultant worth it?
Employees may be interested in our post How much can an SEO consultant earn?
And employers if you’re looking to outsource your SEO, maybe you’d like to know how much an SEO consultant costs?
So, great news, you’re looking to become an SEO consultant?
As the world becomes increasingly digital, the demand for SEO consultants continues to grow.
Here are some ideas about what you need to do to become a search engine optimisation consultant.
- Get a degree in marketing, computer science, or a related field.
While you don’t necessarily need a degree to become an SEO consultant, it will give you a solid foundation on which to build your career. Also, if you’re competing against other applicants who do have a degree, unless you can show stronger SEO success stories, they may gain the advantage. A degree in marketing will teach you the basics of advertising and promotion, while a degree in computer science will provide you with the technical skills you need to understand how search engines work. Either way, having a degree will make it easier to find a job as an SEO consultant, as long as you can also impress with your skillset and experience.
- Gain some experience working in the field of SEO.
Before you can start your own consulting business, or become a consultant, you need to have some experience working in the field of SEO. This will help you understand the ins and outs of the industry and give you the credibility you need to succeed as a consultant. There are many ways to gain experience, such as working for an SEO agency or taking on freelance projects.
- Build a portfolio of your work.
As an SEO consultant, one of the most important things you can do is build a portfolio of your work. This will show potential clients what you’re capable of and help them decide whether or not to hire you. To build a strong portfolio, be sure to include examples of both on-page and off-page optimisation that you’ve done for past clients.
- Stay up-to-date with the latest trends in SEO.
The world of SEO is always changing, so it’s important to stay up-to-date with the latest trends if you want to be successful as a consultant. One way to do this is to read industry news sources like Search Engine Land, SERoundtable and Google search news straight from Google themselves. You can also attend conferences such as BrightonSEO and the more expensive SearchLove London and webinars on SEO topics. By staying up-to-date, you’ll be able to offer your clients the best possible advice.
If you want to become an SEO consultant, then there are a few things you need to do first. Get a degree in marketing or computer science, gain some experience working in the field of SEO, build a strong portfolio, and stay up-to-date with the latest trends in the industry. By following these steps, you’ll be well on your way to becoming a successful SEO consultant.