By  , Digital Sales & Marketing Coach

How do I find the motivation to do the marketing that scares me?

How do I find the motivation to do the marketing that scares me?

Do you sometimes find yourself putting off important tasks over and over again?

If you do, you’re definitely not on your own.

We’ve all done it haven’t we?

Most people tend to procrastinate to some degree but apparently around 20% of people allow procrastination to stop them fulfilling their potential…

and that’s the kiss of death for anyone in business especially if you want to be super successful!

while everyone may delay a task, there are as many as 20 percent of normal adult men and women from around the world who make procrastination their lifestyle…

Joseph Ferrari, professor of psychology at DePaul University, is a procrastination researcher.

The experts say that in order to overcome procrastination, you need to first recognise that you’re doing it…

…then work out why you’re doing it.

Usually it’s because we don’t enjoy doing that thing and we try to avoid it. You know….when a little (or big!) shudder flows down your spine.

But sometimes it just boils down to being disorganised.

Sometimes we procrastinate because we just don’t feel we have the skills and we put it off because we’re overwhelmed.

There are ways to reduce and stop procrastination.

To battle against procrastination, focus on the future. Don’t regret what you didn’t accomplish. Do you want to be proud of yourself, or do you want to live in regret? Spend time with doers who get things done. Talk to them, ask them for their advice, model their behaviour.

Joseph Ferrari, professor of psychology at DePaul University, is a procrastination researcher.

But what about marketing procrastination?

Here’s my own take on it.

To most people, marketing doesn’t come easy and because of that, marketing can be the ‘thing’ that doesn’t get done.

If this is happening in your business, it’s SUICIDE because marketing is the single most important thing you need to do every day.

If you’re procrastinating and NOT doing your 90 minutes (working on your business and marketing, not in it) every day, here is one good reason why you should change that habit NOW! TODAY!

If you’re not focusing for 90 minutes on getting and keeping customers at least four or five times a week, your business will stay exactly where it is now.


If you’re not good at marketing, get good at it!

No excuses!

If you don’t enjoy it, it’s probably because you’re not doing it.

Believe me, when you start seeing your business grow exponentially as a result of the marketing you’re doing, you’ll LOVE marketing!

And if your problem is being disorganised, how hard is it to turn off the phone, your email and all other distractions, to close the door and focus for 90 minutes every day when you’re at your best?

Here’s a word of advice.

If there are things that you’re ‘trying’ to do yourself (or that you’re just putting off) that you’re not good at or you don’t enjoy, OR if they are taking up time you could be spending getting and keeping customers, get them outsourced ASAP!

Look around the web, ask people you trust for recommendations. Whatever it takes to take action.

Smart business owners have structured things so they spend their time GROWING the business. They focus ONLY on what matters the most – and they get help with the rest.

Spend your time getting good at marketing, developing your business and building your network NOT on things that need to get done but that don’t need to be done by you!

And as the expert says “spend time with doers who get things done.”

So there you have it – my instant cure for procrastination!

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

Over to you.

If you need help getting a consistent flow of higher paying customers, my marketing consultancy and coaching could be for you. 

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