By  , Marketing Specialist/Consultant/Coach

How to Defeat ‘Marketing Procrastination’ in 2020 (an Instant Cure)

How to Defeat ‘Marketing Procrastination’ in 2020 (an Instant Cure)

Do you sometimes find yourself putting off important tasks over and over again?

If you do, you’re definitely not on your own.

We’ve all done it haven’t we?

Most people tend to procrastinate to some degree but apparently around 20% of people allow procrastination to stop them fulfilling their potential…

and that’s the kiss of death for anyone in business especially if you want to be super successful!

while everyone may delay a task, there are as many as 20 percent of normal adult men and women from around the world who make procrastination their lifestyle…

Joseph Ferrari, professor of psychology at DePaul University, is a procrastination researcher.

The experts say that in order to overcome procrastination, you need to first recognise that you’re doing it…

…then work out why you’re doing it.

Usually it’s because we don’t enjoy doing that thing and we try to avoid it. You know….when a little (or big!) shudder flows down your spine.

But sometimes it just boils down to being disorganised.

Sometimes we procrastinate because we just don’t feel we have the skills and we put it off because we’re overwhelmed.

There are ways to reduce and stop procrastination.

To battle against procrastination, focus on the future. Don’t regret what you didn’t accomplish. Do you want to be proud of yourself, or do you want to live in regret? Spend time with doers who get things done. Talk to them, ask them for their advice, model their behaviour.

Joseph Ferrari, professor of psychology at DePaul University, is a procrastination researcher.

But what about marketing procrastination?

Here’s my own take on it.

To most people, marketing doesn’t come easy and because of that, marketing can be the ‘thing’ that doesn’t get done.

If this is happening in your business, it’s SUICIDE because marketing is the single most important thing you need to do every day.

If you’re procrastinating and NOT doing your 90 minutes (working on your business and marketing, not in it) every day, here is one good reason why you should change that habit NOW! TODAY!

If you’re not focusing for 90 minutes on getting and keeping customers at least four or five times a week, your business will stay exactly where it is now.

Simple.

If you’re not good at marketing, get good at it!

No excuses!

If you don’t enjoy it, it’s probably because you’re not doing it.

Believe me, when you start seeing your business grow exponentially as a result of the marketing you’re doing, you’ll LOVE marketing!

And if your problem is being disorganised, how hard is it to turn off the phone, your email and all other distractions, to close the door and focus for 90 minutes every day when you’re at your best?

Here’s a word of advice.

If there are things that you’re ‘trying’ to do yourself (or that you’re just putting off) that you’re not good at or you don’t enjoy, OR if they are taking up time you could be spending getting and keeping customers, get them outsourced ASAP!

Look around the web, ask people you trust for recommendations. Whatever it takes to take action.

Smart business owners have structured things so they spend their time GROWING the business. They focus ONLY on what matters the most – and they get help with the rest.

Spend your time getting good at marketing, developing your business and building your network NOT on things that need to get done but that don’t need to be done by you!

And as the expert says “spend time with doers who get things done.”

So there you have it – my instant cure for procrastination!

There are a lot of small business owners like you who need help with their marketing in the UK right now.

2020 has of course been a tough year.

But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.

Don’t worry.

If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.

Mark Reynolds - Small Business Marketing Consultant
Mark Reynolds, Marketing Consultant & Coach

My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.

Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.

Using a proven marketing system paired with custom analysis of your business, I will help you:

  1. Identify what you should be doing in your marketing.
  2. Work out how you should be doing it.
  3. And help you get the marketing done.
    …to build a consistent and predictable flow of customers.

We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.

But don’t worry if you don’t.

Don’t worry if you’re trying to do all the marketing yourself.

I have my own marketing team and contacts if you need them.

Also there’s no problem if you already have a business coach, it can be very beneficial.

A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.

My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.

If you have questions pick up the phone, ask for Mark on 01926 356300 (Warwickshire) or 01454 858754 (nr Bristol) or send me an email – I’ll be happy to answer your questions.

Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.

Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

You need to be a part of the recovery.

I’m here to help you if talking would help you get more customers.

Find out more how I can help here or get in touch.

My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).

In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.

What’s your goal today?

1. Hire Mark Reynolds, Marketing Consultant/Coach

“With almost 20 years of small business marketing experience, I’ve helped 100s of small business owners build a consistent and predictable flow of quality leads/eCommerce sales. Changing the lives of small business owners is a beautiful thing.”

2. Learn how to build a predictable flow of new customers

Browse helpful articles with advice, tools, tactics and strategies to help you build a predictable flow of customers.

3. Contact us

Feel free to get in touch to ask any questions you have.