By  , Digital Sales & Marketing Coach

How do I break the ‘cheap marketing’ mindset that’s holding me and my small business back?

How do I break the ‘cheap marketing’ mindset that’s holding me and my small business back?

Here’s something to get your brain cells churning.

It’s a biggie.

In fact I’d say it’s the number 1 mistake that most people know, but don’t do.

It’s not about money.

People who’ve got money to spend make the exact same mistake.

It’s a mental mistake that has to be fixed in the way that you think.

Most businesses try to get their leads/customers/clients/patients as cheaply as they possibly can.

That’s their mission.

Many business owners are easily attracted to what looks like the cheapest thing to do.

Like moths to a flame – it’s not a great idea.

They deprive themselves of the number one advantage that they could ever have, which is to create a scenario where they can outspend their competition.

By going cheap, they can only do a very limited number of things.

By changing their strategy and getting their economics right, they can buy speed, growth and discourage competitors from entering the market.

Smart marketers structure their business so they can out-spend everyone else.

1% send full colour, glossy packages mailed to the right people out in the post.

99% will ask if they can go black and white, or reduce the paper weight, or number of pages to drive down cost. Or they’ll email it or have it available for download.

It simply doesn’t make sense.

The 1% will ask what could they do to make sure people read it – to incentivise people to read it.

“Show up like nobody else” is a seriously smart strategy – and the best way to do that is to spend money like nobody else.

Not cavalier-like. Not without testing properly.

The biggest and best question you should be asking yourself is: “What can I do that will allow me to change my thinking behind getting more customers- to spend more money.”

Also: “Am I sabotaging my small business’s growth by focusing on cheap marketing in 2024?”

How can you stop asking yourself: “how can I spend less on marketing?”.

Instead, how can you start asking clever questions like “How much does it cost me to acquire a customer?” And “How much is the customer worth to me?”

Told you I’d get you thinking.

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

Over to you.

If you need help getting a consistent flow of higher paying customers, my marketing consultancy and coaching could be for you. 

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