Here’s something to get your brain cells churning.
It’s a biggie.
In fact I’d say it’s the number 1 mistake that most people know. but don’t do.
It’s not about money. People who’ve got money to spend make the exact same mistake.
It’s a mental mistake that has to be fixed in the way that you think.
Most businesses try to get their leads/customers/clients/patients as cheaply as they possibly can. That’s their mission.
Many business owners are easily attracted to what looks like the cheapest thing to do. Like moths to a flame – they’re stupid.
They deprive themselves of the number one advantage that they could ever have, which is to create a scenario where they can outspend their competition.
By going cheap, they can only do a very limited number of things.
By changing their strategy and getting their economics right, they can buy speed, growth and discourage competitors from entering the market.
Smart marketers structure their business so they can out-spend everyone else.
1% send full colour, glossy packages mailed to the right people out in the post.
99% will ask if they can go black and white, or reduce the paper weight, or number of pages to drive down cost. Or they’ll email it or have it available for download.
The 1% will ask what could they do to make sure people read it – to incentivise people to read it.
“Show up like nobody else” is a seriously smart strategy – and the best way to do that is to spend money like nobody else.
Not cavalier-like. Not without testing properly.
The biggest and best question you should be asking yourself is: “What can I do that will allow me to change my thinking behind getting more customers- to spend more money.”
How can you stop asking yourself: “how can I spend less on marketing?”.
Instead, how can you start asking clever questions like “How much does it cost me to acquire a customer?” And “How much is the customer worth to me?”
Told you I’d get you thinking.
There are a lot of small business owners like you who need help with their marketing in the UK right now.
2020 has of course been a tough year.
But like never before, lockdown gave business owners the chance to step back and see what was wrong in their marketing and to see the opportunities.
If you’re an ambitious small business owner who needs help with your marketing – I’m here for you.
My name’s Mark Reynolds, I’m an independent small business marketing consultant and coach.
Every year since 2002 I’ve given small business owners unbiased advice, a strategic marketing approach, a new perspective and accountability to help them build a more consistent and predictable flow of customers – especially helpful in these challenging times.
Using a proven marketing system paired with custom analysis of your business, I will help you:
- Identify what you should be doing in your marketing.
- Work out how you should be doing it.
- And help you get the marketing done.
…to build a consistent and predictable flow of customers.
We would be a very good match if you already have an existing in-house or outsourced marketing resources to get the marketing done, eg. a marketing employee, freelancer or marketing agency.
But don’t worry if you don’t.
Don’t worry if you’re trying to do all the marketing yourself.
I have my own marketing team and contacts if you need them.
Also there’s no problem if you already have a business coach, it can be very beneficial.
A business coach will help you with your marketing too, but they cover many different aspects of improving your business. Whereas I’m 100% hyper-focused on your marketing – I take it to a whole new level to help you build a consistent and predictable flow of customers.
My almost 20 years of marketing experience is all about using marketing to get more customers. And so I often find that a small business client with a business coach works very well.
Yes, none of us knows what’s going to happen with Covid-19 and the recession, but the recovery is likely to be pretty dramatic for many.
Your marketing needed to be spot on 4 years ago, 3 years ago, 2 years ago, 1 year ago and regardless of Covid-19 and the recession, your marketing needs to be getting results today. So put these challenging times out of your mind, and focus on taking your marketing to the next level.
If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.
You need to be a part of the recovery.
I’m here to help you if talking would help you get more customers.
My whole career since 2002 has been about helping UK small businesses to get more customers. During almost 20 years I’ve learnt what it takes to succeed in times like these. I’ve got lots to share. My name’s Mark Reynolds (click here to learn more).
In 2007 I founded ProfitReach, an independent marketing consultancy for small businesses. Simply, I absolutely love helping small business owners get a consistent and reliable flow of higher paying customers. I’m also an ‘EC Certified Coach’. See what my clients have to say.