The answer, of course, varies depending on the particular consultant in question.
Some SEO consultants actually offer hands on SEO monthly retainer services and will sell those to you after they’ve done some reviews and analysis.
Other SEO consultants are truly independent and provide you with the services focused on strategy, analysis, audits – without any vested interest.
However, in general, an SEO consultant can offer a wide range of services, all designed to help you improve your website’s ranking in search engine results pages (SERPs).
Here are just a few examples:
- Search engine optimisation (SEO) audits
An SEO audit is a comprehensive analysis of your website’s current SEO practices. This usually includes an evaluation of your website’s on-page and off-page SEO, as well as a review of your link profile. The goal of an audit is to identify areas where your website could be improved in order to achieve better SERP rankings.
- Keyword research and analysis
One of the most important aspects of SEO is choosing the right keywords to target. A good consultant will have extensive experience with keyword research and will be able to help you identify which keywords are most likely to generate traffic from your target audience. Once you’ve identified your target keywords, the consultant can help you integrate them into your website’s content in a way that is both effective and user-friendly.
- Competitor analysis
In order to determine how well your website is performing in comparison to your competitors’, it’s important to conduct a competitor analysis. This involves researching the SEO practices of your top competitors and looking for areas where you can improve upon their strategies. A good consultant will be able to help you identify both strengths and weaknesses in your competitor’s SEO so that you can make necessary adjustments to your own strategy.
- Link building and outreach
Link building is one of the most important—and challenging—aspects of SEO. In order for your website to rank highly in SERPs, it needs links from high-quality websites. A good consultant can help you identify opportunities for link building and can even assist with outreach efforts (i.e. contacting other website owners and asking them to link to your site, if there’s good reason to, such as providing original research).
- Local SEO optimisation
If you’re targeting local customers, it’s important to optimise your website for local search engines like Google Maps and Bing Places. A good consultant can help you ensure that your website is properly optimised for local search so that potential customers in your area can easily find you when they’re searching for businesses like yours online.
As you can see, there are a wide variety of services that an SEO consultant can offer. The specific services provided will vary depending on the individual consultant, but all should be geared towards helping you improve your website’s ranking in search engine results.