By  , Digital Sales & Marketing Coach

Could my small business grow faster if I tracked sales and marketing activities/results?

Could my small business grow faster if I tracked sales and marketing activities/results?

So many business owners (and our employees!) lose focus and get caught up in the ‘day-to-day’ stuff that can be destructive if not treated.

Oh, we all know this, of course, it’s just that there’s a seismic gap between knowing and doing.

It’s only the doing that makes a difference – which is why I found it so useful to be reminded…

One of those small things might, for example, be:

  • The number of times you dial the telephone;
  • the number of emails you send to your prospect list;
  • or the clicks on your Google Ads that are having the biggest effect on your bottom line.

In truth there will only be a very small number of key activities that will be having a big impact on your profitability.

It’s our job, as business owners, to identify what those activities are – and then dedicate the right amount of time to them.

If making outgoing calls to prospects would increase your customer base, the smart entrepreneur would start recording the number of dials and conversations they’re having.

They would start that this week.

They would also record the associated business that they off the back of it.

You should be tracking the right numbers too.

The next step would be to break this down to the number of calls you’ll need to make on a daily basis to reach your weekly target.

Each time you have a day where you make less than that number of calls, you’ll be able to alert yourself to that fact. You will then factor that in on the remaining days of the week to ensure you still meet your weekly target.

Hey, I never said it was rocket science (!) but it’s this sort of operational, day-to-day rigour that differentiates the super-successful from the also-rans.

You see it not only puts you in control of what you need to do on a daily basis. It also keeps you focussed on the really important and simple activities that you and your team need to be red-hot on.

Once you’ve got this understanding and clarity it’s so much easier to scale your business.

Of course, any journey, no matter how long, begins with just a single step.

For most of us that first step is about writing down what we’re doing and then tracking the related results it brings.

I know it was for me.

Tracking those numbers can be really enlightening.

You can only get results with action.

Let me know how you get on…

If you don’t put the right kind of hard work in now, you’ll miss out and it won’t surprise you if competitors take charge.

Over to you.

If you need help getting a consistent flow of higher paying customers, my marketing consultancy and coaching could be for you. 

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