If you want to be successful at generating trust with your buyers and becoming the leading voice in your industry, you will need to focus on the Big 5.
These are the Big 5 subjects that are proven to move forward every buying decision, in every industry.
Your industry is no different.
If you’ve read the book ‘They Ask, You Answer‘ you’ll be familiar with the Big 5. The author Marcus Sheridan has tons of data that proves these 5 topics are most likely to generate more qualified leads and sales in your business.
Your potential customers research these topics every day before deciding whether to buy from you or one of your competitors.
What are the ‘Big 5’ business blog topics?
Whether you’re B2C or B2B, sell products or services, the Big 5 doesn’t change, and it’s been this way for the last 15 years.
- Pricing: How much does your solution cost?
- Problems: When someone is spending their money, this is when they want to know what could go wrong. They want to avoid making a buying mistake. What are the negatives with [product/service]? What are the problems with….? What are the pros and cons of….?
- Versus & Comparisons: How does your product or solution compare to alternatives that I’m looking at? How does your feature compare to this competitors feature? Product vs Product, Services vs Service, Feature vs Features, Company vs Company, Brand vs Brand, Technique vs Technique.
- Reviews: What is everybody saying about your solution? What’s good about….? What are the drawbacks….?
- Best in class: What is the best solution available? What is the best….? What is the top….? What is the worst…? What is the quietest…? What is the quickest….?
How do I come up with business blog post Ideas using the ‘Big 5’ topics?
I’ve written a bang up to date blog post that answers that exact question: How do we consistently generate business blog post ideas that sell?. See what I did there? You can find it in my learning centre.
Where are you now?
If you’re struggling to get more leads, sales and momentum from your content, you need to take a look at your existing content.
Be honest.
What percentage of your content is related to these Big 5 topics right now?
Often with companies, this number is very low….like 10%.
If you make 75% of your content around these 5 subjects, you will dominate your industry online, assuming you’re creating enough quality, open and honest content.
‘They Ask, You Answer‘ author, Marcus Sheridan, maintains that businesses need to start with the question in mind first, and then craft their content accordingly.
This way, they can be sure that they’re creating material that will actually be useful to potential customers and help them make purchasing decisions.
To do this effectively, businesses need to have a good understanding of what their customers are actually searching for online.
What are your prospects asking you when they get in touch to buy?
Once you know this, you can start developing quality content that directly addresses those needs.