By  , Marketing & Digital Sales Consultant, Trainer, Coach & Strategist

How do we consistently generate business blog post ideas that sell?

How do we consistently generate business blog post ideas that sell?

Are you struggling to come up with new business blog post ideas?

Or maybe you don’t know where to start?

Whether you’ve got a blog, or a learning centre (my preference), let me suggest the best ways to come up with blog post ideas that will have the greatest impact on your leads and sales.

What’s the goal of your blog posts?

Most businesses would agree that the main goal of posts on the website is to help to generate new leads and sales.

But many businesses waste their time writing content at the top and middle of the buyer’s journey, where there’s still lots of generic research taking place, rather than at the bottom, closer to when the buyer is making a decision and reaching out to speak to you.

Answer the questions your sales team hears every day

The real goal is to write content that answers the questions that your ideal buyers are asking.

(If you haven’t checked out the business framework They Ask, You Answer, I’d recommend you do.)

1. Start by asking your sales people

The most important resource for new blog topic ideas is your sales people.

Don’t start by using all these keyword tool generators. Simply listen to what your buyers are asking. Listen to your sales people.

What are the questions they’re asked every day by your prospects and customers?

Keep it simple.

What are your buyers asking?

Let’s have a look at a B2C example of an estate agent.

What are some of the questions that property sellers ask estate agents?

  • Is now a good time to put my house on the market?
  • What price should I set when putting my house on the market?
  • If my house isn’t selling, should I lower asking prices?
  • How should I present our property in the right way before putting it on the market?
  • How do I find an estate agent who truly has my best interests at heart?
  • What should we not fix before selling our house?

In your business, have a brainstorming session with your sales team, or send an email to your sales people, and ask them to send you the 20 most common questions asked by buyers.

Turn those questions into blog posts/articles on your website.

You might get 50 or 100 questions and that’s all you need to create your first batch of blog/learning centre posts.

Or maybe you get 20 of your most commonly asked questions, and go away to write articles about them. Come back and brainstorm again.

If you can’t get the questions this way, then maybe you don’t know your audience as well as you should. Should you be having more conversations with buyers?

2. Next visit AnswerthePublic.com

AnswerthePublic.com is a quick way to get a good list of the questions that your audience is asking.

Visit it now and have a play.

It won’t be as good as asking your sales people, but it could deliver some questions you had previously missed.

3. Use Google to get quality blog post ideas

Google gives the following powerful advice on coming up with new content ideas:

(NB. Google created this advice to help you get inspired. Note that it wasn’t designed to reflect how Google’s ranking works.)

Use to Google to find a desirable idea

Search queries can be a good source of inspiration for what to create about and how to enrich your new/existing content.

Queries can help you identify which questions and informational needs people have, for instance:

  • Search for a blog topic or a question that interests you on Google, and then check the ‘people also asked’ and ‘related searches’ sections to get additional related ideas.
  • Check out your site’s top and trending queries in Search Console Insights and think if you should create more related content.
  • Use Google Trends to identify what people are searching for in the context of a topic/query that interests you.

Use to Google to find out what good content is

Once you identify a desirable blog post idea that you think could be interesting for enough people, try searching for it on Google to take inspiration from existing content.

By innovating and improving on it, you can create something that would be valuable and interesting for your audience.

It’s also important to have an engaging page title that is relevant to the content and to how your audiences might search for it on Google.

You can read more tips in Google’s SEO starter guide and helpful content guide.

Help people discover your content

Once you have created a good piece of content, consider helping relevant audiences discover it by putting it out there in front of them, for instance:

  • Share links to your new content in places where your potential audiences can be found, such as on social media, groups, articles in other websites and forums.
  • When relevant, link from your site’s most popular pieces of content to your new content to help readers discover it.

Create modern looking & visually appealing content

Make sure the content’s presentation looks modern and inviting and that the texts can be easily read on mobile devices.

Visuals can be powerful, such as large high quality images and videos.

Conclusion

Creating engaging articles and blog posts doesn’t have to be complicated.

By understanding what type of content resonates with your target audience, speaking with your sales people, research on Google and utilising keyword-research tools, UK small businesses can easily generate effective blog post ideas that sell.

With these simple tips, creating content that captures the attention of your target audience will become much easier — resulting in greater visibility and success for your business.

What’s your goal today?

1. Hire Mark Reynolds, Marketing Consultant/Coach

“With almost 20 years of small business marketing experience, I’ve helped 100s of small business owners build a consistent and predictable flow of quality leads/eCommerce sales. Changing the lives of small business owners is a beautiful thing.”

2. Learn how to build a predictable flow of new customers

Browse helpful articles with advice, tools, tactics and strategies to help you build a predictable flow of customers.

3. Contact us

Feel free to get in touch to ask any questions you have.