By  , Digital Sales & Marketing Coach

What does a perfect website ‘Learning Centre’ look like, so we can answer buyer’s questions?

What does a perfect website ‘Learning Centre’ look like, so we can answer buyer’s questions?

You now know what a learning centre / knowledge centre is, so let’s find out what the perfect learning centre looks like and what it includes.

Building the Perfect Learning Centre


  • Know Your Audience: The success of your learning centre hinges on understanding who you’re creating it for. Consider these questions:
    • What are their pain points or goals?
    • What level of knowledge do they have of your product/service/industry?
    • What problems or questions are they seeking answers to? (see the Big 5 topics)
  • Cater to Different Stages of the Buyer’s Journey: Your learning centre should serve prospects across various stages, but prioritise the questions your buyers are asking when considering a purchase (Big 5 topics):
    • Awareness: Introduce high-level concepts, explain your industry, and answer “what is…” questions.
    • Consideration: Provide guides, comparisons, and address “how to …” questions.
    • Decision: Offer case studies, testimonials, pricing comparisons, and resources addressing pre-purchase concerns.
  • Variety of Formats: People consume information differently. Include:
    • Blog Posts: For in-depth explorations
    • Short Videos: Explainer videos, product demos, how-to’s
    • Whitepapers/Ebooks: Authoritative, downloadable content
    • Infographics: Visual representations of complex ideas
    • Webinars/Podcasts: Engaging and shareable content
  • Focus on Value: Avoid thinly veiled sales content. Provide actionable advice, insights, and genuine help to build trust.
  • Customer Generated Content: Include testimonials, case studies, reviews, and Q&A sections to provide social proof and address common FAQs.

Design & Layout: User-Friendly Navigation

  • Intuitive Organisation: Group content logically. Consider:
    • Topics: Product features, industry trends, best practices.
    • Solutions: Organise by the problems your product/service solves.
    • Buyer Journey Stages: Awareness, consideration, decision.
  • Robust Search Function: Users should find information quickly and easily with a prominent search bar and smart filtering options.
  • Visual Hierarchy: Highlight most valuable content. Use clear headings, subheadings, and bullet points for scannability.
  • Mobile-Optimised: Ensure smooth formatting on all devices.
  • Clear CTAs: Guide users to the next step with options to download content, contact a sales rep, or subscribe to updates.

Additional Considerations

  • SEO: Optimise content with relevant keywords for organic search visibility.
  • Analytics: Track usage to understand what content performs best and refine your strategy.
  • Regular Updates: Keep your learning centre fresh and relevant to maintain engagement.
  • Promotion: Prominently feature the learning centre on your website and via social media.

Example for Layout Inspiration

Imagine a layout with:

  • Banner: Eye-catching title (e.g., “The Ultimate [Industry] Resource Hub”) with a search bar.
  • Featured Content: Rotating selection of top resources (blog, video, etc.).
  • Topic or Solution-Based Navigation: Clear menus and submenus.
  • Side Bar: Filtering options, popular posts, newsletter opt-in.

We’ll be adding more ‘Learning Centre’ examples here in due course.

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