A professional SEO consultant specialises in improving a website’s search engine optimisation.
In other words, an SEO consultant would help make sure that a website, or any content you want in Google search, appears as high as possible in the search results.
Consultants will conduct various testing on Google and your website that isolates and pinpoints areas of opportunity.
The top SEO consultants will move away from checklists and use their knowledge and experience to help you get results at every stage of the Google’s searcher’s journey. They’ll look to help you improve performance when your target audience first searches on Google, to when they consume the content on your website. Some consultants will even help you use that same optimised content to make it easier to sell your products/services.
Once the consultant has made their recommendations, many will try to sell you costly monthly SEO plans to execute the new SEO strategy.
This is not a good situation for you to be in as it brings conflict of interest and values.
But if you can find a truly independent consultant, you can be more confident of the SEO advice as it’s more likely to be open and transparent.
Consultants should be truly independent, without the vested interest of selling you their SEO monthly plans. Then their unbiased assessments and recommendations may or may not include SEO as an option, and if they do, maybe SEO and content creation is better delivered inhouse than outsourced, or not.
While some businesses choose to handle their own SEO, others prefer to outsource the task to an expert. There are many benefits to working with an SEO consultant, including:
- Save time: Developing and implementing an effective SEO strategy can be time-consuming. By working with a consultant, you can free up your team to focus on other tasks.
- Get results: A good consultant will have extensive experience and knowledge in the field of SEO. They’ll know what works and what doesn’t, and they’ll be able to help you achieve the results you’re looking for.
- Stay up-to-date: The world of SEO is always changing. A consultant can help you keep up with the latest trends and ensure that your website is always optimised for maximum visibility.
If you’re thinking about hiring an SEO consultant, take some time to do your research and find someone who has a proven track record of success. Once you’ve found the right person for the job, you can be much more confident in their recommendations, and in your future path.
What does an SEO consultant do? What services might an SEO consultant offer?
The answer, of course, varies depending on the particular consultant in question.
Some SEO consultants actually offer hands on SEO monthly retainer services and will sell those to you after they’ve carried out their reviews.
Other SEO consultants that are truly independent will provide you with services focused on strategy, audits, tests and further analysis using data from Google Analytics and Google Search Console – all without any vested interest.
What does an SEO Consultant cost in the UK?
The short answer is that the cost of an SEO consultant in the UK can vary widely depending on a number of factors. However, in general, you can expect to pay anywhere from £500 to £5,000 per month for an experienced SEO consultant.
How should I choose the best SEO consultant for my business?
As the Owner or Marketing Director/Manager of your company, you know that SEO is important. But with so many options out there, how do you choose the right SEO consultant for your business?
How do I find a good-fit Independent UK SEO consultant?
A good SEO consultant can help you to identify opportunities to improve your website’s visibility and ranking, and can advise you on how to capitalise on them.
However, with so many consultants out there claiming to be experts in SEO, it can be tricky to know where to start when looking for someone to help with your SEO strategy.
Discover my advice on how to find the right SEO consultant for your business, here.
Is an SEO consultant worth it? Do I need one?
Sometimes the world of SEO can seem a bit much.
And maybe you’ve been burnt by SEO specialists in the past, or you’ve heard bad things likening the so called experts to snake oil salesman.
Or you’re not sure if your business even warrants one?
So, you may be wondering if you need an SEO consultant.
SEO can be complex and ever-changing, and it takes a lot of time and effort to keep up with the latest trends.
Here I tell you whether a consultant is worth it on your team.
What should I ask before hiring an SEO consultant?
Search Engine Optimisation (SEO) is one of the most important, yet misunderstood and misused, marketing tools available today.
When done correctly, SEO can help your website rank higher in search engine results pages (SERPs), making it more visible to potential customers. However, when done incorrectly, SEO can actually hurt your website’s ranking and visibility.
That’s why it’s so important to choose the right SEO consultant for your business.
Not all consultants are created equal, and not all of them will have your best interests at heart.
To help you find the right consultant for your needs, here I tell you the questions you should ask before hiring an SEO consultant.
How long will it take for the SEO Consultant to significantly improve the ranking of our website?
How long it takes to get SEO results depends on what service the consultant is providing.
If you’re working with a truly independent consultant, they won’t be providing you with the monthly SEO retainers which involve the execution of their recommended SEO strategy.
Instead it will be up to you to execute the strategy either inhouse, or by hiring an SEO agency or SEO freelancer.
Learn more about how long improved rankings and a higher quality of traffic will take.
How do I use Local SEO to grow my business?
If you’re like most business owners, you want to grow your business. And if you’re like most business owners, you know that one of the best ways to do that is by reaching more local customers.
But what’s the best way to reach those local customers?
The answer is local SEO.
Local SEO is a type of search engine optimisation (SEO) that helps businesses promote their products and services to local customers.
It’s a great way to reach out to new potential customers who might not be familiar with your business.
And it’s an especially effective way to reach out to mobile customers, who are more likely than ever to use their smartphones to search for local businesses.
But what exactly is a local SEO consultant? Keep reading to find out.
What is a local SEO consultant?
A local SEO consultant is someone who specialises in helping businesses improve their local SEO.
In other words, they help businesses make sure they’re appearing in the right search results when people are looking for businesses like theirs in their area.
This can involve anything from optimising your website for local keywords to making sure your business information is accurate across the web.
Learn more about local SEO consultants here.
Should an SEO consultant just focus on Google? Or other search engines too?
The most common and well-known type of SEO is Google SEO.
This is the type of SEO that focuses on optimising your website to rank higher in Google searches.
However, there are other types of SEO such as Bing SEO and DuckDuckGo SEO. So should a consultant just focus on Google? Read here to find out more.
In-house vs Freelance SEO consultants
When it comes to business, there are two types of consultants: in-house and freelance.
In-house consultants are those who are employed by the company they consult for, while freelance consultants are self-employed and work with multiple clients.
So, which is better? I’ll tell you more here.
How much can an SEO consultant earn? What’s the salary?
If you’re thinking about becoming an SEO consultant in the UK, you might be wondering how much you can earn. Here’s a quick overview of what you can expect to make as an SEO consultant in the UK.
How do I become an SEO consultant?
If you’re reading this, then you’re probably interested in becoming an SEO consultant. Great news. As the world becomes increasingly digital, the demand for SEO consultants continues to grow.
Here are some ideas about what you need to do to become a search engine optimisation consultant.
About Mark Reynolds
My name’s Mark Reynolds, a People-First UK Independent SEO Consultant, helping you get more website traffic from Google and getting your Youtube videos ranked well in Google search.
If you’re need an SEO consultant in London, Birmingham, Bristol or across the UK, then get in touch.
I’m 100% independent and impartial because I don’t offer recurring monthly SEO services. I’d be happy to have an initial talk to see how we could work together.